The Community Backchannel – #cmtybc

I’m possibly one of the most fortunate guys in the Social Business space. I’ve had the benefits of being a practitioner in a very successful social evolution at Alcatel-Lucent and on top of that, be part of the 2.0 Adoption Council since its inception, but that all changed for me this past February where I was presented with a fantastic opportunity to come and work for Yammer.

There was however an unexpected side effect that I was totally unprepared for. I was booted out of these 2 thriving communities that became very much a part of my life. Imagine being shut out from engaging with friends and colleagues in the very topics that you are so passionate about. Of course there is still Twitter, but I will say being limited to 140 characters does present its challenges when trying to figure out where to take social business next. This is especially true since I also was a Jive customer and have made many friends there. It seems that there’s this unspoken rule that you really don’t socialize with other vendors in an open forum.

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