To help social business emerge from hype to mainstream adoption, it is important to demystify how social business improves people’s jobs. One area that social business can benefit across a wide range of areas inside of companies is the Communications Plan. Today, communications plans have wide application across many areas of business:
- Change Management
- Organizational Change (re-orgs)
- Crisis Communications
- Product releases
I have found over my career that the biggest cause of problems is due to a lack of information or understanding. We “think” we know what the problem is but often times we only understand part of it. Let’s face it, it takes a lot of effort to ensure that everyone understands. Even if you are sure, there are still nuances in that understanding that can lead things astray.
The other day, I was talking to one of our executives about our Jive Software platform called Engage. The adoption of this platform has been phenomenal, but not without issues. We’ve left the “honeymoon” phase and now are seeing new challenges as our community matures. As part of the discussion, he mentioned this tyranny of knowledge that really resonated with me. So much so that I wanted to share it with others.