I can’t speak for you, but in my company, there’s the constant debate about tools and behaviors. The leadership says we need to change behaviors, but the users usually say that we need better tools. Who’s right? They both are of course. While each point of view has merit, neither works independently without the other. It is by providing easy to use tools in a delicate balance of introducing and demonstrating new behaviors that Enterprise 2.0 really takes off.
Let’s take the typical IT View and only introduce a tool. Commonly called “Build it and they will come” model. Will they really come? Sometimes yes, more often no. People generally don’t have the time in their schedules to experiment on new platforms and figure out how to integrate them into their daily work-flow and still meet the demands of the corporate world.