Let’s face it, most of us disdain arrogance, yet some of us practice this unbecoming behavior unintentionally. In this very competitive world, it is very difficult to exude confidence to make people believe in you without sounding arrogant, but yet that challenge is what each of us must consider when managing our brands.
As brand fanatics, we align ourselves to certain brands in both our personal and professional lives. How would you feel if that trusted brand started trying to make itself look good by putting the competition down or embarrassing you? Would you still be a brand fanatic? For how long?