I’ve been in the Enterprise 2.0/Social Business space for almost 5 years now, and have been both on the customer and vendor side of the table. What most people are guilty of, is really not knowing what the heck they want to do. I was guilty of it too. I thought Improving Collaboration and Breaking down silos were great business problems to solve. It was until recently that I started focusing around the business value of Enterprise Social that it hit me. Most people talk in jargon and have very little insight into what the underlying business problems are that they are trying to solve. Don’t get me wrong, they know their business problems, but in most cases haven’t connected the dots between problem and solution. Why? Because it takes a lot of analysis and thought to develop that understanding and most of us lack the time to do it.
Over my next few posts I will examine this jargon and help people understand each of these, very vague, clearly misunderstood, terms used around social collaboration inside of companies and help people help their organizations to get past the jargon to provide real business impacts.
Today’s post is a writeup I did for the GIT Society for Information and Communications Technology newsletter which is targeted at information and technology professionals in Austria:
You can run, but you cannot hide
There are changes coming that you cannot avoid. For many, this will change the way we work and will force us to re-evaluate how we share information inside our organizations.
While social networking sites like Facebook and Twitter may or may not be in your future, you may not have a choice but to be “social” inside your organization. Companies are starting to see the advantages of opening up information and allowing it to flow freely. This isn’t appropriate for all information of course, but many topics such as operational excellence, product Q&A and employee communications all benefit from Enterprise Social Networks (ESN) and transparency. This allows people who have an interest in the information to find it easily and leads to things such as increased sales, reduced costs and improved satisfaction.
Having this type of accessible information is essential for competing in a global market where time zones and languages may make collaborating difficult. By having information available, it makes finding things faster and provides better agility allowing organizations to outmaneuver the competition.
Even if your organization does not have an ESN today, there is a high likelihood that you will soon. Many business applications you already use are adding social components to their applications, and platforms like Yammer are already accessible to your workers. By understanding how ESN’s drive change in your organization, you can be prepared for this shift before it happens and ready to leverage it when it does.
Even though there is a growing amount of information on the web on enterprise social computing a concise guide for executives is needed to outline the benefits and challenges of deploying it to your business.
What is Enterprise Social Networking?
Enterprise Social Networking (ESN) is a set of tools and behaviors that promote open conversations within an organization to achieve business objectives. This leads to more engaged employees, increased innovation and faster business outcomes. It is also commonly known as; Enterprise 2.0 & and Social Business.
ESNs can be externally facing for customers, partners, suppliers (or any group you communicate outside of your company) or internally facing for employees to work together.
Before embarking on Enterprise Social Networking, companies must provide the following table stakes for the organization in order to realize a sustainable success:
Continue reading “The 5 W’s of Enterprise Social Networks”