It’s always fun to see when a new social channel is released. There is plenty of excitement and wonderment as people try to figure out what a new tool is, where it fits and how it’s better/worse than existing tools. If there’s one thing Google is exceptional at, it’s creating a buzz around a new release. Google+ isn’t the first, as a matter of fact, it’s the 3rd (perhaps 4th) attempt at doing ‘social’. And while I think this is by far the most interesting attempt to date, I’ve now walked away. But, the reason I walked away is not because the tool isn’t interesting, it’s something much more fundamental. It’s about authentication and the really horrible user experience around it.
It really amazes me. We are still predicting failure/success, trying to figure out exactly what Enterprise 2.0 is. Why? Not because I know the answer, but because our expectations are off. It’s like trying to predict the winner of the ball game at the end of the 1st inning.
There has been some great blogging over the last week, mostly spurred by Laurie Buczek’s wonderful post, The Big Failure of Enterprise 2.0 Social Business. This has inspired many reactions, from the likes of Denis Howlett, Dion Hinchcliffe and even Andrew McAfee re-tweeted the piece. But, I think people are missing the point, we are very early in the game. It’s roughly equivalent to having a baby and knowing they’re going to be a doctor at age 3.