Getting new users to understand how to use a social platform is very important, but often, we tend to invest time before a deployment (if at all) then check off the box and move on. While this material may be appropriate for a new network, often times it loses relevance as the network grows. I have personally made this mistake and have since realized that there will always be new users.
In my previous post Enterprise Social Networks and the 3 Bears, I talked about the different size networks and that getting new users started often required different approaches depending on the size and maturity of your network. Let’s talk about the key areas of focus to get new users to have a good first experience.
As I start to look at my new role of Enterprise Social Networking Strategist with Yammer, I have this great opportunity to really start to peel back the layers of the onion on the challenges faced by enterprises in their quest to “be social”.
One of the questions that I get asked most often is about how to help new users get started in an Enterprise Social Network. Often times I will respond with the very unsatisfying “It depends” answer. I wanted to take this opportunity to help people start to understand why there is no simple answer for this.
Today, I am announcing that I have taken a position at Yammer as the Enterprise Social Networking Strategist. I’m very excited about this opportunity and am thrilled to be part of the Yammer team. As I talked to each of the folks at Yammer, I was really happy to see the energy and enthusiasm about the possibilities. What was clear based on the early discussions is that they want to better understand what customer’s want and need. The desire to listen and act made it clear that this was a fantastic opportunity.
I know and am friends with many of what now will be my competitors in the “Social Business” or “Enterprise 2.0” space. I hope that we continue to interact and now compete to raise the level of Social Business awareness and adoption and that all of our customers are the beneficiaries as a result.
As I was announcing that I was leaving from Alcatel-Lucent, everyone was happy for me although some are sad that I am going. I feel that we have over my time there build a very solid community ready to face the challenges they are presented. I care about everyone’s success and look forward to them sharing their successes with me in the future.
When people ask me why I do what I do, I wanted to share one of the comments posted on our ALU Yammer network that hopefully helps everyone understand why I love doing this so much.
@glowe I’d like to say a big Thank You. Without your Yammer and Engage initiatives sheer frustration would have seen me leave the company many months ago. You have given the hope that we can collectively make this a better place to be. Now we get to find out if you have imparted us with the means to continue your progress.
I’m really excited to help our customers achieve the maximum business value from their networks and make a real difference in their companies.